Article from Charlotte Business Journal – view the original article here
Aloft hotel opens in uptown
Noble Investment Group opened its Aloft hotel in uptown Charlotte on Friday.
The hotel is atop the EpiCentre retail and entertainment at East Trade and South College streets.
Aloft facilities, with an average room rate of $150, are designed as a moderately priced alternative to lodgings such as the W Hotels and Ritz Carltons.
Aloft seeks to appeal to young travelers with urban-inspired design features such as oversized windows, contemporary furnishings, large walk-in showers and 42-inch plasma-screen televisions linked to a plug-and-play electronics center.
A second local Aloft hotel is planned for the Ballantyne area.
Noble Investment Group is a privately held company based in Atlanta.