I grew up in a small town in Louisiana where we considered Express designer denim. Buying Calvin Klein at the outlet in Foley Beach was a BIG deal. In high school, designer denim became a bigger trend, and through my first year at LSU, I laughed at my big city friends who would spend their parents’ money on a $150 pair of jeans because it made their bottoms look smaller. My dad always said I suffer from “noassatall” disease. My jeans already sagged. Why should I pay more money to make my butt look SMALLER? I’d rather drink Crown and Grey Goose in my Gap jeans while my friends sipped on Natty-Light beer in their designer jeans. Personal preference.

 Everyone told me how fabulous their jeans fit. I just thought they were tight pants with fancy pockets and induced the muffin top, but in retrospect, I think that was because none of us wanted to buy a size up after the freshman fifteen.

After my freshman year, I had some extra cash, and the designer jeans boutique had a sale. Now was the time to see what the fuss was all about. The moment those Sevens slid up my legs and cupped my butt (and waist), I was in love and also proven dead wrong. Those jeans are still folded in my dresser. I’ll get the zipper working again in about five pounds. 

After losing the sophomore fifteen – yes sophomore – I had my eye on a pair of dark denim Rock and Republic jeans that I could not afford. One weekend my very frugal mother came to Baton Rouge for a visit and we decided to go shopping. Inside one of my favorite stores I walked straight past the sale section to the jeans I had been eyeing. My mother started sweating when she saw the price tag, which was equivalent to a round trip flight to Vegas. When I walked out of the dressing room with legs for days and a mini- JLo butt, my mother quickly reached for her checkbook, happy that she would no longer need to fund butt implants.

 The summer of 2006 changed my life forever; Rock and Republic did something that no other jeans could do… they cured my case of “noassatall.” According to www.stylelist.com,  they also cure muffin top.  

Needless to say, I was very excited to learn that Suite and Revolution are hosting Rock the Republic, a fashion show benefiting Project Go-  @projectgoworld.  (Attention @EpiLite Followers: This is another staycation opportunity!) Join me as I toast my favorite denim line, Rock and Republic, at Pavilion on August 27 at 8:00 pm. I hear DJ FIVE is coming all the way from Tao and LAVO on the Vegas strip, so make sure to stay for the afterparty at Suite! 

 Fashion with a cause at EpiCentre…Who could ask for anything more?

Filed under: @EpiLite by Natalie Hymel